Jens Widerberg was born in Norrland and has a passion for creating unique products that are innovative and functional. In 1997 he started Formverket – a Swedish design company specializing in industrial design, construction and production. Formverket’s hallmark is minimalist and functional Scandinavian design that is sustainable for both the eye and the environment. The products are sold under its own brand as well as under other well-known brands, such as IKEA. When Jens isn’t spending time with family and friends, he’s working on endless projects on the 1930s pump house he’s turned into the family home. He also lectures on creativity and owns Borgen – a center for business activities.